The Hidden Opportunity in Event Footage

Millions Invested in Unused Footage

According to industry benchmarks, organizations spend millions on professional event production. Which is great! We love a good show.

Yet in my experience, most recorded footage never makes it into an email campaign, blog post, or social feed. About 96% of your media collecting digital dust.

• Direct costs wasted: If you pay $1,000 per hour for video capture and editing, leaving 96% unused is like throwing away $960 for every $1,000 spent.

• Lost messaging opportunities: Key insights, data points, and brand moments disappear when they’re locked away. Your speakers’ best stories should be amplifying your thought leadership—yet most never see the light of day.

• Missed lead-gen potential: Content marketers report that repurposed videos drive three times more leads per dollar than paid search—and at 62% lower cost than traditional channels. By ignoring your archive, you’re leaving money on the table.

Real Example: Imagine that you have a 90 minute general session recording, and you produce a 3 minute sizzle reel (we do those too). That leaves 87 minutes that could have become 60+ short clips, 4 blog posts, 3 podcast episodes, and dozens of social graphics—if only we’d had a system (like echo) to mine it.