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A $300M Acquisition Just Validated Everything We've Been Saying
In December 2025, Cvent — one of the largest event technology companies in the world — paid nearly $300 million to acquire Goldcast. If you work in events, that number deserves your full attention.
What the H-E-C-K is E-E-A-T?
Have you ever gotten to the end of a video on the internet and asked yourself, “Why did I just spend 5-minutes watching that?”
Search platforms (Google, in particular) have been adjusting their standards to prioritize content that is based on experience, expertise, authoritativeness, and trustworthiness, or what they call E-E-A-T.