Why Short Clips Matter
If you’ve ever scrolled through LinkedIn or Instagram, you know attention spans have plummeted—and that’s exactly why 30–90-second videos outperform longer formats. In those few seconds, you can hook viewers, deliver a powerful nugget, and spark a reaction without asking them to commit a block of time. For brands, that means higher watch-through rates, more shares, and faster brand recall.
The Hidden Opportunity in Event Footage
You’re sitting on a content goldmine, and you may not realize it. According to industry benchmarks, organizations spend millions on professional event production, which is great! We love a good show…
Introduction to Echo
Meet Echo, the event content hub that turns your recordings into reusable, high-impact assets. Learn how our approach transforms videos, blogs, podcasts, and social graphics into a year-long stream of engagement and value.