Long vs. Short
We break down how “assetization” turns one long general session recording into dozens of short, purposeful video clips your teams will actually use — for internal comms, recruiting, culture, leadership messaging, and social content.
The Problem with Post-Show Content.
Most event content never sees the light of day — in fact, about 90% of it goes unused. After the cameras stop rolling, hours of valuable footage end up buried on hard drives or lost in Dropbox folders.
But here’s the truth: inside those recordings are your company’s most powerful stories, insights, and ideas. The problem isn’t the content — it’s the lack of a system to transform it.
You're Sitting on a Goldmine.
Most event content never sees the light of day — it gets recorded, stored, and forgotten. But what if your keynotes, panels, and breakout sessions could keep working for you long after the event is over?