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The Hard Drive on the Shelf
Event Marketing Insights, Content Repurposing, Event Content Strategy Samuel McDonald Event Marketing Insights, Content Repurposing, Event Content Strategy Samuel McDonald

The Hard Drive on the Shelf

Most event footage doesn’t disappear because it lacks value—it disappears because no one has a system to use it. The Hard Drive on the Shelf explores why so much post-event content gets forgotten and what happens when organizations start treating recordings like long-term assets instead of archived files.

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We’re Not Very Good Sponges
Event Content Strategy, Content Repurposing, Video Marketing, Event Marketing Insights, Lead Generation Samuel McDonald Event Content Strategy, Content Repurposing, Video Marketing, Event Marketing Insights, Lead Generation Samuel McDonald

We’re Not Very Good Sponges

Most corporate gatherings and conferences span 48 hours or less. Attendees cram in keynote speeches, breakout sessions, panel discussions, and workshops—and then leave, hoping they’ll remember every key metric, case study, and call to action. Here’s why that rarely works:

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