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The Hard Drive on the Shelf
Event Marketing Insights, Content Repurposing, Event Content Strategy Samuel McDonald Event Marketing Insights, Content Repurposing, Event Content Strategy Samuel McDonald

The Hard Drive on the Shelf

Most event footage doesn’t disappear because it lacks value—it disappears because no one has a system to use it. The Hard Drive on the Shelf explores why so much post-event content gets forgotten and what happens when organizations start treating recordings like long-term assets instead of archived files.

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Why Short Clips Matter
Video Marketing, Event Content Strategy, Social Media Marketing, Content Repurposing, Event Marketing Insights Samuel McDonald Video Marketing, Event Content Strategy, Social Media Marketing, Content Repurposing, Event Marketing Insights Samuel McDonald

Why Short Clips Matter

If you’ve ever scrolled through LinkedIn or Instagram, you know attention spans have plummeted—and that’s exactly why 30–90-second videos outperform longer formats. In those few seconds, you can hook viewers, deliver a powerful nugget, and spark a reaction without asking them to commit a block of time. For brands, that means higher watch-through rates, more shares, and faster brand recall.

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We’re Not Very Good Sponges
Event Content Strategy, Content Repurposing, Video Marketing, Event Marketing Insights, Lead Generation Samuel McDonald Event Content Strategy, Content Repurposing, Video Marketing, Event Marketing Insights, Lead Generation Samuel McDonald

We’re Not Very Good Sponges

Most corporate gatherings and conferences span 48 hours or less. Attendees cram in keynote speeches, breakout sessions, panel discussions, and workshops—and then leave, hoping they’ll remember every key metric, case study, and call to action. Here’s why that rarely works:

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