Foundation & Vision
What Is echo, really?
When people ask me, what echo is, I usually tell them it’s simple - at its core, echo is about taking everything that happens at your event — the keynotes, the breakout sessions, the brilliant off-the-cuff remarks — and turning it into a complete library of content. Short videos. Blogs. Podcasts. Graphics. All the things your team needs to keep the audience engaged after the event is over.
Because here’s the truth: events don’t end when the lights go down. They shouldn’t, anyway. An event is an incredible investment of time, money, and energy. Echo is how we make sure your event continues to resonate far beyond the stage.
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Two people sit at a round wooden table with a laptop and an open notebook. The laptop screen displays a green background with the word “echo” and a stylized soundwave logo. One person’s hand rests near the notebook with a pen, while the other looks at the laptop screen. The scene conveys focus and collaboration.
Why I Created echo
I’ve worked in events and video production for more than two decades. One of my primary jobs was media manager — which basically meant I lived knee-deep in hard drives, footage, and file transfers. And repeatedly, I saw the same thing happen:
Companies would spend hundreds of thousands of dollars putting on these incredible events. The speeches were inspiring, the panels were packed with insights, the production was top-notch. And then… someone (usually me) dumped all the recordings into a folder on Dropbox. Maybe a hard drive went on a shelf. And that was the end of it.
All that amazing content — hours of it — just sitting there collecting dust.
It drove me nuts. Still does.
I knew there had to be a better way to unlock that value. That’s why I built echo.
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A Different Way to Think About Content
Here’s the thing: when most people think about content creation, they think about starting from scratch. Scriptwriting. Storyboarding. Coming up with a brand-new idea. And don’t get me wrong — there’s a place for that. But nobody was asking the other question:
What can we do with the content we already have?
An hour-long keynote could easily turn into ten short blogs. A panel discussion could become a podcast series. A few sharp one-liners could be cut into dozens of social posts. Instead of letting the goldmine of content sit untouched, echo mines it for you, refines it, and turns it into something valuable.
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Where echo Fits into the Future
I’ll make a prediction: in 10 to 15 years, this won’t just be smart. It’ll be standard. Every major company will bake post-event content into their planning. Because it’s just too much of a waste not to.
The ROI is too high. The content is too good. And the audience demand is already there. People don’t want to sit through an hour and a half of the original recording — but they do want bite-sized, easy-to-digest blogs, podcasts, and clips. Echo is the bridge between what you’ve got and what your audience wanting to ingest. We stock the buffet.
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My Vision for echo
My vision is simple: I want every event planner, production manager, and internal client to stop thinking of their event as a one or two-day splash. I want them to see it as the beginning of a year-long conversation.
That’s what echo is. It’s not just about extending the life of your event. It’s about shifting the mindset. When the curtain goes down, a real opportunity presents itself.
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To learn more, reach out to sales@makeitecho.co, or call 855-288-ECHO.