Blog Posts
READ THE LATEST
Event Video Clipping with AI: The Workflow That Actually Works
There's a version of AI hype that promises it can do everything — write your copy, design your graphics, edit your video, basically replace your entire creative team with a chatbot and a prayer.
That version is exhausting. And mostly wrong.
But here's what AI actually is really, really good at: reading transcripts.
What You Start With Is What You End Up With — echo's Content Repurposing Process, Part 1
Everyone's promising the world. One click, instant content, fully automated. And some of it is genuinely useful. But a lot of it is noise — and if you've spent any time actually trying to build a real content library from real event footage, you already know the difference.
So instead of talking about what's possible in theory, we decided to show you exactly what we're doing at echo right now. The tools. The prompts. What works and what doesn't. And why including a human judgment layer — and good old fashioned elbow grease — will get you a more polished, more usable product than any fully automated pipeline can.
A $300M Acquisition Just Validated Everything We've Been Saying
In December 2025, Cvent — one of the largest event technology companies in the world — paid nearly $300 million to acquire Goldcast. If you work in events, that number deserves your full attention.
The Hard Drive on the Shelf
Most event footage doesn’t disappear because it lacks value—it disappears because no one has a system to use it. The Hard Drive on the Shelf explores why so much post-event content gets forgotten and what happens when organizations start treating recordings like long-term assets instead of archived files.
What is Content Repurposing?
If you’ve ever felt the frustration of seeing incredible content go unused, you’re not alone. Corporate event planners, production managers, and internal teams pour months of effort and significant budgets into creating these experiences. Yet the insights, messages, and moments that happen on stage often vanish once the audience goes home.
The Problem
Most event content never leaves the hard drive — even though it’s filled with valuable stories and insights. The problem isn’t a lack of quality, but a lack of bandwidth: teams are exhausted post-event, and raw footage is too big and complex to tackle. As a result, companies lose months of potential engagement while audiences move on. By breaking recordings into clips, blogs, podcasts, and graphics, you unlock ROI that’s already sitting in plain sight — and turn a one-day event into ongoing impact.
We’re Not Very Good Sponges
Most corporate gatherings and conferences span 48 hours or less. Attendees cram in keynote speeches, breakout sessions, panel discussions, and workshops—and then leave, hoping they’ll remember every key metric, case study, and call to action. Here’s why that rarely works: